The average Nigerian student lives on a budget; backed up by random gigs, main source of income (for the few who have a steady job) ‘free money’ and of course, allowance. While this is not the case in every situation, it is relatable to most students – and so is the constant need for one item or another. Usually, it takes planning and saving for them to afford some of the things they want; which can take the excitement out of enjoying life as a young person –spontaneity.

Hub Store was developed to introduce an affordable shopping experience that didn’t cut into their scheduled time by making them take long trips to the store. An E-market that offered the trendiest items at affordable prices, as well as luxury items for those who can.