How to Create the Best Job Title and Description

Providing accurate job titles and descriptions is important when you want to hire the best talent for that position.

A job title and description have to convey not only what the job is but the reality of the role, necessary skills and experience needed.

Here are some tips to help you craft better job titles;

  1. Be specific about the role:

Many employers make the mistake of writing a generic job title which makes it harder for job seekers to know if they are best suited for that role. A job title or description that is not clear enough can attract several irrelevant job applications. It is best to spell out what the prospective employee would be doing to avoid any confusion.

  1. Write a short and engaging overview of the role

Your job title and description should not be unnecessarily long. The description should portray what the role is about and how it contributes to the company’s goal. Put your self in a job seeker’s show by visualizing what the job seeker would want to see in a job description.

  1. Employ the use of keywords.

Visibility is key when searching for the right talent for your company; not everyone would carry out in-depth research to find a particular role. Make sure you use keywords that perform well in the search engine.

  1. Let your work culture reflect in the job title and description:

The hierarchy and ethics you are trying to maintain should reflect in any title given. For example, if you are trying to build a less formal environment, using a formal job title would contradict what is being practiced in your company.

Job titles are an important element in the job recruitment process. The bottom line is to keep it simple and ask for feedback from your team.

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