In the first part of this post, we established the need for analytics tool. Now, let us explore the function and importance of the social media analytics tools, and see how they differ. The point is to help you decide the best tool for your work as a social media manager or marketer, or even a business owner.
Buffer helps you to analyze Instagram stories, but it can be used for Facebook and Twitter as well. It gives you recommendation on posting strategy and creates professional reports based on analytics.
The software offers 14 days, free features for overview and charts for key metrics, Posts and Stories analytics, Audience insights, Answers, and Easy-to-use report builder. After the 14 days, free trial, you can choose a package that benefits your strategy.
- Sprout Social
This is a broad social media management and monitoring tool that provides a host of enterprise-level options. This analytics tool helps you view data across several social media networks. It works across Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
You can analyze paid campaign performance across networks, get group reports, and analyse your team’s performance.
For 30 days you get access to the report builder, which provides reports for each social media channel and an overall report for internal team performance for free.
Hootsuite is a great tool that combines several functions such as social media management, listening, publishing, and analytics tools. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.
It has a broader coverage than the other tools, it spans across YouTube, Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
Hootsuite can customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats. It measures your customer care team’s response and resolution time on Facebook and Twitter, and can track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.
It allows you to have 30 days free-trial on overview of key metrics, unlimited real-time reports, and team performance measurement.
- Google Analytics
This tool is popularly used to analyze website traffic. It is very practical in analyzing the impact of social media as a marketing channel.
Google analytics can be used in social networks and communities where people are interacting with your content, measure the value of social media and ecommerce transactions, and see how users who come from social media navigate your site.
The Sendible tool gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels.
Sendible also lets you track what’s being said about your brand on various web and social platforms, and it identifies specific mentions that might need your attention or response.
Sendible gives you an edge to create presentation-quality reports with a drag-and-drop builder, measure response times and track team performance in responsiveness.
These tools have all been designed to promote effective social media marketing, find the best fit and maximize your strategy!
-Balogun Gbemisola O.