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As a social media marketer, you need to be at the top of your game and that
includes having the right social media analytics.

Getting data about your social media activity and being able to study and make decisions from it, is as important as posting and engaging.
Data from Analytics help you to know how far you have gone with posts, how to strategize, what is working for you and what is not.

There are several analytical tools that you could use to study your online presence. Some of these tools come at a price but some are free. The point is, you need to know how to use the right analytics tools in order to get results.

Now, don’t get it twisted.

In our previous posts, we have talked about social media tools but there is a difference between social media tools and social media analytics tools. Their functions are quite different because social media tools only helps you to create and schedule content for posting.

On the other hand, analytics tools help you to measure the performance and informs your marketing strategy.
These are several social media analytics tools that you can try out to get started and find which works best for you.

Some of these tools include; Buffer Analyze, Sprout Social,
Hootsuite, Sendible, Likealyzer, Cyfe, Socialbakers, Social Report, Union Metrics, Keyhole, Rival IQ, Tailwind, Google Analytics, Talkwalker, etc.

All of these tools have their own functions and it is important to know that each social media platform has its own way of checking its analytics.

Find the right tool and enhance your marketing strategy!

-Balogun Gbemisola O.