Paid Marketing Specialist Job

The Paid Marketing Specialist will contribute to adding customer value, building a strong brand, and increase sales by developing and executing a paid and performance media strategy that drives customer acquisition and profitable growth. The role steers the optimization of budgets, tactics, and execution on a day-to-day basis.
If this excites you, it excites us too, and we would love to have you.
Responsibilities
What you’ll get to do:

Manage, optimize & maximize the company’s ROI on Google Ads (Search, Display & Video) and Social Media Ads (Facebook, Twitter & LinkedIn)
Provide regular reporting and analysis of campaign performance.
Plan, test, and implement new acquisition funnels
Improve conversions by a/b testing different variables
Provide execution based PPC recommendations
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal.
Requirements
To succeed in this role, we think you should have:

2 years of experience with PPC campaign creation and optimization
Strong Excel skills
Outstanding analytical and quantitative skills
Excellent communication skills
Google Adwords Certification
Knowledge of Power BI, Google Analytics, Google and Facebook Ads Manager or similar tools.
What to expect in the hiring process
A preliminary phone call with the recruiter
A technical interview with the hiring manager
A behavioural and technical interview with a member of the Executive team
All interview stages are virtual.