Product Marketing Manager(Referrals)

What You Will Be Doing

Drive referral marketing end-to-end, from informing referral strategy and building referral launch strategies in new countries and optimize the referrals journey in each geography
Drive new user aquisition through referral marketing campaigns
Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
Develop referral positioning and messaging informed by user research, competitive research market insights, and deep understanding of how referrals work in the local context they are deployed in
Active existing users into the referral use case though education and messaging campaigns
Monitor and Report on the performance of referrals campaigns to the broader team. Highlighting opportunities for improvement in the Chipper referral program
Work closely with a range of cross-functional teams—product managers, engineering, compliance, data intelligence and the rest of the marketing org— to develop, test, and continuously improve the Chipper referral program
Work with the Finance, Marketing and Product teams to set referral limits that aligns to the product value proposition and with our users’ success
Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
Conduct market research and user interviews to understand the key personas and user psychology around referral
Test and measure performance of specific campaigns at specific reward values to determine the sweet spots for high volume and hight quality growth via referrals
Work with country marketing leads to develop and launch new campaigns, measure performance, and test new referral rewards
Work with Activation and Retention team in cohort analysis to determine the value of users generated from referrals
What You Should Have

3+ years of relevant Product Marketing Management – direct experience on high volume referrals program management preferred, not required
You have used various product analytics tools to measure funnals and conversions
You’re a strong copy writer, with excellent analytics and reporting skills
Experience in B2C marketing, and working closely with product development and marketing teams is preferred
Experience in branding, messaging, marketing plan development, and product launches
Ability to influence at all levels, and work effectively across functions and geographies
Ability to be accountable, demonstrating high attention to detail and quantitative skills in a fast-paced environment
Excellent analytical, written, presentation, and verbal communication skills. Proficiency in SQL preferred
Collaborative and desire to work in a fast-paced environment
Next Steps

If you feel you are a fit, please apply because we would love to hear from you. It means a lot to us that you have taken the time to read through our job description so thank you so much for your time. We wish you all the best in your job search.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chipper Cash is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If there are any accommodations that we can provide during the interview process that help you to be confident and do your best work, don’t hesitate to let us know